Free · RPM by niche · CTR impact model
YouTube Revenue Calculator
A free YouTube revenue calculator that estimates your monthly and annual channel earnings from views, niche, and RPM. Enter your monthly view count and select your niche — the calculator uses real RPM benchmarks per niche and also shows how improving your thumbnail CTR directly increases your estimated revenue.
How much does your YouTube channel earn?
Estimates use an average 60% monetization rate and typical RPM ranges by niche. Actual earnings depend on audience geography, ad fill rates, and seasonal CPM fluctuations. Find your actual RPM in YouTube Studio → Analytics → Revenue tab.
How much does YouTube pay per 1,000 views by niche?
YouTube RPM (Revenue Per Mille) varies significantly by niche because advertiser demand — and therefore CPMs — differ. These are typical RPM ranges as of 2026 based on creator reports and industry data. Your actual RPM will vary by audience geography, seasonality, and channel specifics.
| Niche | Typical RPM | Notes |
|---|---|---|
| Finance / Investing | $10–15 | Highest-paying niche — B2B and financial product advertisers |
| Technology / Software | $6–12 | Strong SaaS and consumer tech advertiser demand |
| Business / Entrepreneurship | $7–12 | High-intent audience with strong advertiser demand |
| Health & Fitness | $4–8 | Supplement and wellness product advertisers |
| Education / Tutorials | $4–7 | Course and SaaS advertisers; varies by sub-niche |
| Cooking / Food | $3–6 | FMCG and kitchen appliance advertisers |
| Travel | $3–6 | Seasonal — peaks in Q1 and Q3 |
| Gaming | $2–5 | Large audience, lower CPM advertisers |
| Entertainment / Vlogging | $1–4 | Broad audience, general-market advertisers |
How does your thumbnail CTR affect YouTube revenue?
CTR is one of the most powerful levers for revenue because it directly multiplies your view count — without any increase in upload frequency or promotion budget.
YouTube revenue — questions answered
How much does YouTube pay per 1,000 views?+
YouTube pays creators based on RPM (Revenue Per Mille), which is your take-home rate after YouTube's 45% cut. RPM averages $2–5 globally, but varies by niche: finance channels typically earn $10–15 RPM while gaming channels earn $2–5 RPM. Check your actual RPM in YouTube Studio → Analytics → Revenue.
What is the difference between CPM and RPM on YouTube?+
CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions — this is the advertiser's cost. RPM (Revenue Per Mille) is what you as a creator actually receive per 1,000 video views after YouTube takes its 45% cut and after accounting for views that don't generate an ad. RPM is always lower than CPM and is the number you should use for earnings estimates.
How many views do you need to make $1,000/month on YouTube?+
At a $5 RPM, you need approximately 200,000 monthly views to earn $1,000/month. At a $3 RPM (gaming/entertainment), you'd need around 333,000 views. At a $12 RPM (finance), you'd only need 83,000 views. Enter your specific numbers in the calculator above for a personalised estimate.
How accurate is this YouTube revenue calculator?+
The calculator uses typical RPM ranges by niche and an average 60% monetization rate. It produces estimates — not guarantees. Actual earnings depend on audience geography (US/UK audiences earn more), seasonal CPM fluctuations (Q4 is highest), ad fill rates, and channel-specific factors. For the most accurate figure, use your own RPM from YouTube Studio.
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